The marketing personas this org writes for, and the people who maintain them. Five customer readers, built from real posts and issue trackers. Six staff entries, two hired and four still candidates.
The reader panel. Each file states its own seeding strength, because a verdict is only as good as its seeding. How the panel is run.
Hires and open roles. A candidate entry carries the briefed identity and nothing else, because an invented point of view is worse than an empty one.